Writing & commentary.
Original writing on brand strategy, governance, business development, and Ghana's creative and commercial landscape — by Jesse Agyepong.
Young People Are No Longer Leading From the Back
The narrative that young people must wait their turn is collapsing in real time. Ghana's next generation is not asking for permission — and institutions that fail to recognise this will be left behind.
Brand Differentiation in a World of Dying Homogeneity
The forces pulling brands toward sameness are stronger than they have ever been. The rewards for resisting are larger than they have ever been. That is not a coincidence — and it is a choice that starts at the leadership level.
Government Communication: Balancing the Ought and the Ought Not
The space between what should be said, what must be said, and what should never be said is exactly where public trust is built or destroyed. Ghana's government communicators need to understand the difference.
Yesterday's CMO Cannot Keep Up With Today's AI-Powered National Service Officer
A significant portion of what made a senior marketer valuable ten years ago has been automated. The uncomfortable question is whether Ghana's marketing leadership is changing with it.
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